What is digital marketing? (Part 1)
Technically the answer from Wikipedia is...
"Digital marketing is an umbrella term for the targeted, measurable, andinteractivemarketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as mobile phones (both SMS and MMS), callback and on-hold mobile ring tones, social media marketing, display advertising, e–books, optical disks and games, and any other form of digital media."
What does all that mean for the average business? In most cases it will boil down to cash, if your business has a lot of it, you can spend a lot money on digital marketing and get a return on your money.
If your company doesn't have a lot to spend on a digital marketing strategy then it doesn't mean you will lose out. There are a number of ways that you can make it work for you with out spends the earth, or I'm some cases without spending anything at all.
How does digital marketing work?
Any good digital marketing strategy should ultimatley be measurable so that you can see the areas that work and those that work cost effectively, after all some parts will work well but may cost more than other parts that show the same response. This is an important factor for those businesses where cost is an issue.
Digital marketing works like conventional marketing, and both require one core element that is very hard to use efficiently...Time.
If you have a cash rich business and heavy digital marketing budget then Time can be found by spending money and getting people to use their time to achieve your aims.
If this is not the case, then you need to find a way to use your time, and consequently your money in the most efficient manner.
See how to get digital marketing to work for you in the next post >